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Tag: Marketing Strategies

Job Requirement: Senior Marketing Intelligence/Analytics Officer – First Bank

Posted on July 26, 2024July 26, 2024 By Imoleayo

Join First Bank as a Senior Marketing Intelligence/Analytics Officer in Lagos, Nigeria. Leverage your expertise in data analysis, market research, and campaign optimization to drive marketing strategies. Apply by August 5, 2024. I. Basic Information II. Job Description (Summary) III. Job Requirements IV. Salary and Benefits V. Application Process VI. 4MyResearch Disclaimer

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Factors Influencing Smartphone Purchase Decisions among Generation Z in the Nigerian Market

Posted on July 22, 2024July 22, 2024 By 4myresearch

The smartphone market in Nigeria has experienced a dramatic shift from a luxury item to a necessity over the past decade, driven largely by the rising influence of Generation Z. This demographic, encompassing individuals born from the mid-1990s to the early 2010s, represents a significant portion of the Nigerian population, with approximately 60% under the…

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Job Offer: Marketing Executive Job at Consulting and Biz Solutions Limited

Posted on July 9, 2024 By Imoleayo

Join Consulting and Biz Solutions Limited as a Marketing Executive in Lagos, Nigeria. Develop and implement strategic marketing plans to promote accounting services and drive business growth. Competitive salary and dynamic work environment. I. Basic Information II. Job Description (Summary) III. Job Requirements IV. Salary and Benefits V. Application Process VI. 4MyResearch Disclaimer

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The Impact of Packaging Design and Brand Recognition on Consumer Purchase of Zobo Drinks in Nigeria

Posted on June 20, 2024June 20, 2024 By 4myresearch

Zobo drink, a traditional Nigerian beverage made from the dried calyces of the Hibiscus sabdariffa plant, holds significant cultural and social importance in Nigeria. Known for its deep red color, tart flavor, and numerous health benefits such as aiding digestion, lowering blood pressure, and providing antioxidants (Akinwale & Shittu, 2023), Zobo’s commercialization has led to…

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Marketing

The Impact of Integrated Advertising and Pricing Strategies on Consumer Purchasing Behavior

Posted on June 20, 2024June 20, 2024 By 4myresearch

This study investigates the combined influence of integrated advertising and pricing strategies on consumer purchasing behavior in Nigeria, a dynamic market characterized by rapid digital adoption, significant price sensitivity, and diverse socio-economic conditions. With over 50% internet penetration and a predominantly mobile-first approach, Nigerian consumers encounter a wide array of marketing messages across various digital…

Read More “The Impact of Integrated Advertising and Pricing Strategies on Consumer Purchasing Behavior” »

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