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Tag: local economy

The Impact of Packaging Design and Brand Recognition on Consumer Purchase of Zobo Drinks in Nigeria

Posted on June 20, 2024June 20, 2024 By 4myresearch

Zobo drink, a traditional Nigerian beverage made from the dried calyces of the Hibiscus sabdariffa plant, holds significant cultural and social importance in Nigeria. Known for its deep red color, tart flavor, and numerous health benefits such as aiding digestion, lowering blood pressure, and providing antioxidants (Akinwale & Shittu, 2023), Zobo’s commercialization has led to…

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Indigenous Food Production in Ijebuland with Reference to Aadun, Kokoro and Robo

Posted on May 30, 2024May 30, 2024 By 4myresearch

This study examines the evolution of indigenous industries in Ijebuland, with a specific focus on the traditional food production of Aadun, Kokoro, and Robo in Ososa Town, Ogun State, Nigeria. It explores the historical background and indigenous knowledge systems of the Ososa people, highlighting their traditional customs, beliefs, and practices in food production. The research…

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