Tag: empirical research

Impact of Taxation Policies on Business Decisions and Growth Strategies of Small and Medium-Scale Enterprises (SMEs) in Nigeria

Posted on By 4myresearch

Small and Medium-Scale Enterprises (SMEs) are the backbone of Nigeria’s economy, accounting for 96% of businesses and 84% of employment, and contributing approximately 48% to the national GDP (Atitebi, 2023). Despite their significant role in economic diversification, job creation, and poverty alleviation, SMEs in Nigeria face critical challenges, particularly regarding taxation policies. These enterprises, characterized…

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Business Administration

The Impact of Packaging Design and Brand Recognition on Consumer Purchase of Zobo Drinks in Nigeria

Posted on By 4myresearch

Zobo drink, a traditional Nigerian beverage made from the dried calyces of the Hibiscus sabdariffa plant, holds significant cultural and social importance in Nigeria. Known for its deep red color, tart flavor, and numerous health benefits such as aiding digestion, lowering blood pressure, and providing antioxidants (Akinwale & Shittu, 2023), Zobo’s commercialization has led to…

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Marketing

Investigating the Impact of Creativity and Content Quality on Monetization Success for Nigerian Content Creators

Posted on By 4myresearch

This study investigates the pivotal role of creativity and content quality in shaping monetization success among Nigerian content creators within the burgeoning digital landscape. Despite widespread recognition of their importance, empirical research validating their impact remains scarce. This study addresses this gap through a quantitative approach, examining how creativity, content quality, audience engagement metrics, socio-economic…

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Business Administration, Information Technology

Impact of Mobile Phone Penetration on Print Newspaper Readership in Urban Settlement in Nigeria

Posted on By 4myresearch

The exponential rise in mobile phone penetration within Nigeria’s urban settlements has instigated a profound shift in information consumption and societal interaction. With over 200 million active mobile phone subscriptions recorded by January 2022, the pervasive influence of mobile technology is evident, transcending socio-economic boundaries and redefining communication landscapes. This research delves into the implications…

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Mass Communication

Exploring the Role of Total Quality Management in Enhancing Growth and Sustainability in the Hospitality Industry

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In today’s rapidly evolving global landscape, the hospitality industry faces intense competition and the necessity for innovative management strategies. This study explores the critical role of Total Quality Management (TQM) in fostering growth and sustaining organizations, focusing on the Taraba Motel in Jalingo. Recognizing the competitive pressures and the increasing demand for superior service quality,…

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Business Administration