Tag: economic factors

Reasons Why Made-in-Nigerian Goods Suffer Low Percentage (Primary 6- Civic Education Lesson Note: First Term, Week Eight)

October 15, 2024October 15, 2024 Damilola

Lesson Plan for Primary Six (First Term) Subject: Civic EducationClass: Primary SixWeek of the First Term: 8th WeekTopic: Reasons Why Made-in-Nigerian Goods Suffer Low PercentageSub-Topic: Government Policy, Fake Products, Exchange Rate Instructional ObjectivesAt the end of the lesson, pupils should be able to: Entry BehaviourPupils should be familiar with the concept of market share and…

Lesson Note, Primary Six

Factors Influencing Smartphone Purchase Decisions among Generation Z in the Nigerian Market

July 22, 2024July 22, 2024 4myresearch

The smartphone market in Nigeria has experienced a dramatic shift from a luxury item to a necessity over the past decade, driven largely by the rising influence of Generation Z. This demographic, encompassing individuals born from the mid-1990s to the early 2010s, represents a significant portion of the Nigerian population, with approximately 60% under the…

Lesson Plan

The Impact of Integrated Advertising and Pricing Strategies on Consumer Purchasing Behavior

June 20, 2024June 20, 2024 4myresearch

This study investigates the combined influence of integrated advertising and pricing strategies on consumer purchasing behavior in Nigeria, a dynamic market characterized by rapid digital adoption, significant price sensitivity, and diverse socio-economic conditions. With over 50% internet penetration and a predominantly mobile-first approach, Nigerian consumers encounter a wide array of marketing messages across various digital…

Marketing

The Relationship between Social Media Influencers and Consumer Behaviour among Nigerian University Students

June 19, 2024June 19, 2024 4myresearch

In the digital age, the proliferation of social media platforms has transformed communication, entertainment, and commerce, catalyzing the rise of social media influencers as pivotal figures in shaping consumer behavior. Particularly in Nigeria, where platforms like Instagram, Twitter, YouTube, and TikTok boast millions of users, influencers wield significant influence over their audiences. Nigerian university students,…

Business Administration, Mass Communication, Social Science

The Impact of Online News Consumption on the Decline of Hardcopy Newspaper Patronage in Nigeria

June 14, 2024June 14, 2024 Damilola

This study investigates the transformative shift in Nigeria’s media landscape from traditional hardcopy newspapers to online news platforms, focusing on demographic, economic, and technological factors driving this transition. With internet penetration surpassing 104.4 million users and mobile subscriptions exceeding 200 million, digital channels have become dominant in news consumption. This research aims to uncover how…

Mass Communication

The Effects of Wife Battering on the Social Interaction of Primary School Pupils: A Case Study of Ijebu Ode Local Area, Ogun State

May 30, 2024May 30, 2024 4myresearch

Domestic violence remains a significant social issue in Nigeria, where cultural, economic, and legal factors often perpetuate the cycle of abuse. Despite the Nigerian constitution’s guarantee of fundamental human rights, a considerable portion of the population, particularly women, faces violations through various forms of domestic violence. Wife battering is particularly pervasive, with profound impacts not…

Childhood Education, Education Topics