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Tag: Digital Engagement

The Impact of Integrated Advertising and Pricing Strategies on Consumer Purchasing Behavior

Posted on June 20, 2024June 20, 2024 By 4myresearch

This study investigates the combined influence of integrated advertising and pricing strategies on consumer purchasing behavior in Nigeria, a dynamic market characterized by rapid digital adoption, significant price sensitivity, and diverse socio-economic conditions. With over 50% internet penetration and a predominantly mobile-first approach, Nigerian consumers encounter a wide array of marketing messages across various digital…

Read More “The Impact of Integrated Advertising and Pricing Strategies on Consumer Purchasing Behavior” »

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