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Factors Influencing Smartphone Purchase Decisions among Generation Z in the Nigerian Market

Posted on July 22, 2024July 22, 2024 By 4myresearch

The smartphone market in Nigeria has experienced a dramatic shift from a luxury item to a necessity over the past decade, driven largely by the rising influence of Generation Z. This demographic, encompassing individuals born from the mid-1990s to the early 2010s, represents a significant portion of the Nigerian population, with approximately 60% under the…

Read More “Factors Influencing Smartphone Purchase Decisions among Generation Z in the Nigerian Market” »

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