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Tag: content quality

Investigating the Impact of Creativity and Content Quality on Monetization Success for Nigerian Content Creators

Posted on June 19, 2024June 19, 2024 By 4myresearch

This study investigates the pivotal role of creativity and content quality in shaping monetization success among Nigerian content creators within the burgeoning digital landscape. Despite widespread recognition of their importance, empirical research validating their impact remains scarce. This study addresses this gap through a quantitative approach, examining how creativity, content quality, audience engagement metrics, socio-economic…

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Business Administration, Information Technology

The Impact of Online News Consumption on the Decline of Hardcopy Newspaper Patronage in Nigeria

Posted on June 14, 2024June 14, 2024 By Damilola

This study investigates the transformative shift in Nigeria’s media landscape from traditional hardcopy newspapers to online news platforms, focusing on demographic, economic, and technological factors driving this transition. With internet penetration surpassing 104.4 million users and mobile subscriptions exceeding 200 million, digital channels have become dominant in news consumption. This research aims to uncover how…

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