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Tag: consumer psychology

The Relationship between Social Media Influencers and Consumer Behaviour among Nigerian University Students

Posted on June 19, 2024June 19, 2024 By 4myresearch

In the digital age, the proliferation of social media platforms has transformed communication, entertainment, and commerce, catalyzing the rise of social media influencers as pivotal figures in shaping consumer behavior. Particularly in Nigeria, where platforms like Instagram, Twitter, YouTube, and TikTok boast millions of users, influencers wield significant influence over their audiences. Nigerian university students,…

Read More “The Relationship between Social Media Influencers and Consumer Behaviour among Nigerian University Students” »

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