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Tag: consumer preferences

Factors Influencing Smartphone Purchase Decisions among Generation Z in the Nigerian Market

Posted on July 22, 2024July 22, 2024 By 4myresearch

The smartphone market in Nigeria has experienced a dramatic shift from a luxury item to a necessity over the past decade, driven largely by the rising influence of Generation Z. This demographic, encompassing individuals born from the mid-1990s to the early 2010s, represents a significant portion of the Nigerian population, with approximately 60% under the…

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Lesson Plan

The Impact of Packaging Design and Brand Recognition on Consumer Purchase of Zobo Drinks in Nigeria

Posted on June 20, 2024June 20, 2024 By 4myresearch

Zobo drink, a traditional Nigerian beverage made from the dried calyces of the Hibiscus sabdariffa plant, holds significant cultural and social importance in Nigeria. Known for its deep red color, tart flavor, and numerous health benefits such as aiding digestion, lowering blood pressure, and providing antioxidants (Akinwale & Shittu, 2023), Zobo’s commercialization has led to…

Read More “The Impact of Packaging Design and Brand Recognition on Consumer Purchase of Zobo Drinks in Nigeria” »

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