Tag: consumer behavior

Package Design (JSS 3- Cultural & Creative Art Lesson Note: Second Term, Week First)

Posted on By Damilola

Lesson Plan for J.S.S 3 (Age 13) Subject: Cultural & Creative ArtClass: J.S.S ThreeWeek of the Term: 1st WeekTopic: Package DesignSub-topic: Meaning of package design, methods of package design, functions of package design Instructional Objectives At the end of the lesson, students should be able to: Entry Behaviour Students should have prior knowledge of common…

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JSS THREE, Lesson Note, Second Term

Factors Influencing Smartphone Purchase Decisions among Generation Z in the Nigerian Market

Posted on By 4myresearch

The smartphone market in Nigeria has experienced a dramatic shift from a luxury item to a necessity over the past decade, driven largely by the rising influence of Generation Z. This demographic, encompassing individuals born from the mid-1990s to the early 2010s, represents a significant portion of the Nigerian population, with approximately 60% under the…

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Lesson Plan

The Impact of Packaging Design and Brand Recognition on Consumer Purchase of Zobo Drinks in Nigeria

Posted on By 4myresearch

Zobo drink, a traditional Nigerian beverage made from the dried calyces of the Hibiscus sabdariffa plant, holds significant cultural and social importance in Nigeria. Known for its deep red color, tart flavor, and numerous health benefits such as aiding digestion, lowering blood pressure, and providing antioxidants (Akinwale & Shittu, 2023), Zobo’s commercialization has led to…

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Marketing

The Relationship between Social Media Influencers and Consumer Behaviour among Nigerian University Students

Posted on By 4myresearch

In the digital age, the proliferation of social media platforms has transformed communication, entertainment, and commerce, catalyzing the rise of social media influencers as pivotal figures in shaping consumer behavior. Particularly in Nigeria, where platforms like Instagram, Twitter, YouTube, and TikTok boast millions of users, influencers wield significant influence over their audiences. Nigerian university students,…

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Business Administration, Mass Communication, Social Science

The Impact of Economic Recession on Consumption Patterns of Middle-Income Earners: A Case Study of Primary School Teachers

Posted on By 4myresearch

This study investigates the impact of the economic recession on consumption patterns among middle-income earners, specifically focusing on primary school teachers in Ijebu Ode, Nigeria. Drawing on data from the African Development Bank (AFDB) and the Nigerian Bureau of Statistics (NBS), the research highlights how the economic downturn, characterized by declining government revenue, poor payment…

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Economics Education