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Tag: consulting report

Internationalisation Strategy of a Selected UK Company: Travelodge Hotels Limited (2025 to 2030)

Posted on July 28, 2024July 28, 2024 By 4myresearch

Term Paper: This report evaluates Travelodge’s national strategic plan and refocuses its internationalisation strategy from 2025 to 2030. Using PESTLE analysis, Germany is selected as the initial internationalisation location due to its favorable political and economic conditions. The strategic plan includes SMART objectives for scaling up operations, launching a loyalty programme, and increasing revenue, with…

Read More “Internationalisation Strategy of a Selected UK Company: Travelodge Hotels Limited (2025 to 2030)” »

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