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Tag: brand familiarity

The Impact of Packaging Design and Brand Recognition on Consumer Purchase of Zobo Drinks in Nigeria

Posted on June 20, 2024June 20, 2024 By 4myresearch

Zobo drink, a traditional Nigerian beverage made from the dried calyces of the Hibiscus sabdariffa plant, holds significant cultural and social importance in Nigeria. Known for its deep red color, tart flavor, and numerous health benefits such as aiding digestion, lowering blood pressure, and providing antioxidants (Akinwale & Shittu, 2023), Zobo’s commercialization has led to…

Read More “The Impact of Packaging Design and Brand Recognition on Consumer Purchase of Zobo Drinks in Nigeria” »

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