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Tag: audience engagement
Impact of Mobile Phone Penetration on Print Newspaper Readership in Urban Settlement in Nigeria
The exponential rise in mobile phone penetration within Nigeria’s urban settlements has instigated a profound shift in information consumption and societal interaction. With over 200 million active mobile phone subscriptions recorded by January 2022, the pervasive influence of mobile technology is evident, transcending socio-economic boundaries and redefining communication landscapes. This research delves into the implications…