This study investigates the pivotal role of creativity and content quality in shaping monetization success among Nigerian content creators within the burgeoning digital landscape. Despite widespread recognition of their importance, empirical research validating their impact remains scarce. This study addresses this gap through a quantitative approach, examining how creativity, content quality, audience engagement metrics, socio-economic factors, and platform dynamics interrelate to influence monetization outcomes. By surveying Nigerian content creators across diverse digital platforms, including social media and video-sharing sites, and employing statistical analyses like correlation and regression, the study aims to provide robust insights. Findings are expected to inform evidence-based strategies for creators, platforms, policymakers, and stakeholders, fostering sustainable growth in Nigeria’s creative economy.