Category: Mass Communication

Effects of Cyberbullying on Celebrity Self-Esteem on Social Media

Posted on By 4myresearch

The rise of social media has significantly reshaped celebrity culture, providing celebrities with unprecedented opportunities for fan engagement and public image management. However, this exposure has also made them vulnerable to cyberbullying, a pervasive issue characterized by the use of electronic communication to harass and intimidate individuals. This study investigates the impact of cyberbullying on…

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Mass Communication

Effects Of Cyberbullying On Celebrity Self-Esteem On Social Media

Posted on By 4myresearch

The rise of social media has revolutionized celebrity culture, enabling unprecedented interactions between celebrities and their fans while exposing them to cyberbullying characterized by electronic intimidation and threats. This study investigates the extent and impact of cyberbullying on the self-esteem of Nigerian celebrities, examining different forms of online harassment and their coping strategies. Despite the…

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Mass Communication

The Relationship between Social Media Influencers and Consumer Behaviour among Nigerian University Students

Posted on By 4myresearch

In the digital age, the proliferation of social media platforms has transformed communication, entertainment, and commerce, catalyzing the rise of social media influencers as pivotal figures in shaping consumer behavior. Particularly in Nigeria, where platforms like Instagram, Twitter, YouTube, and TikTok boast millions of users, influencers wield significant influence over their audiences. Nigerian university students,…

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Business Administration, Mass Communication, Social Science

Impact of Mobile Phone Penetration on Print Newspaper Readership in Urban Settlement in Nigeria

Posted on By 4myresearch

The exponential rise in mobile phone penetration within Nigeria’s urban settlements has instigated a profound shift in information consumption and societal interaction. With over 200 million active mobile phone subscriptions recorded by January 2022, the pervasive influence of mobile technology is evident, transcending socio-economic boundaries and redefining communication landscapes. This research delves into the implications…

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Mass Communication

The Impact of Online News Consumption on the Decline of Hardcopy Newspaper Patronage in Nigeria

Posted on By Damilola

This study investigates the transformative shift in Nigeria’s media landscape from traditional hardcopy newspapers to online news platforms, focusing on demographic, economic, and technological factors driving this transition. With internet penetration surpassing 104.4 million users and mobile subscriptions exceeding 200 million, digital channels have become dominant in news consumption. This research aims to uncover how…

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Mass Communication